Sponsorships · Brown Girl Angels + Brown Girls, Money Moves
Untapped capital. Highest engagement. Fastest growing demographic.
South Asian women founders scaling their companies, angel investors writing checks, VCs deploying funds, and small business owners building the next category brands — $250M+ in capital net worth across our community, in Canada, the US, and the UK. This is the audience your brand is currently missing.
Partner with us →Why this audience, why now
A sponsorship marketer's dream.
Brown Girl Angels and Brown Girls, Money Moves sit at the center of the entire South Asian women's business ecosystem — founders scaling their companies, angel investors writing checks, VCs deploying capital, small business owners building category brands, and senior C-suite operators. Women between 25 and 55. In launch and scale mode. Transitioning into private banking tiers. Choosing the financial institutions, consumer brands, and platforms they'll be loyal to for the next twenty years.
South Asian women are one of the fastest growing and highest earning demographics across three major Western markets. In Canada, the South Asian population is the largest racialized group at 2.57 million (7.1% of the country) and is projected to exceed 11% by 2041. In the US, 5.2 million Indian Americans earn a median household income near $136K — nearly 2x the US average — and pay 5–6% of all federal income tax from just 1.5% of the population. In the UK, British Indians make up 3.1% of England & Wales (1.86 million) and lead every other ethnic group on household income, with 41% of Indian households earning £1,000+ per week. And almost no major brand is engaging this room at scale.
They are highly engaged, deeply loyal, and ready to buy from brands that show up for them first. Our newsletter open rate is 70% — three times the industry average. Our Instagram organic engagement runs at 59% — ten times the benchmark. Sponsors who get in early build relationships before the rest of the market notices the room exists.
This is the kind of audience that built Forbes, Time, Glossier, Bumble, and every category defining media brand of the last decade. And right now, it's wide open.
The macro story
A small community. An outsized economy.
The Indian diaspora is 1.5% of the US population — and pays 5–6% of all US income taxes. Our community sits at the engagement layer of that economy: senior, accredited, brand loyal, and ready to spend. Sponsors who show up early own the room.
US figures: Indiaspora + Boston Consulting Group, Small Community, Big Contributions, Boundless Horizons: The Indian Diaspora in the United States (2024). Canada figures: Statistics Canada, Portrait of the South Asian Populations in Canada (2021 Census, published 2025). UK figures: UK Government Ethnicity Facts & Figures — Household Income and the 2021 Census of England & Wales. South Asian women — and specifically the senior, accredited cohort BGA convenes — sit at the high loyalty, high spend center of that economy.
Who's in the room
high Net Worth. high Decision Power. high Loyalty.
Brown Girl Angels and Brown Girls, Money Moves are 265+ senior South Asian women, 300+ small businesses, 25+ active angels and VCs. 17.8% are founders and owners. 5.1% are CEOs or Presidents. The full business ecosystem, from the small business owner to the venture partner — women between 25 and 55.
Angel Investors & VCs
- Accredited check writers — annual income $200K+ / net worth $1M+
- Active angels deploying capital, plus institutional VCs and fund principals
- Sit on family office advisory committees and corporate boards
- Decision makers on private banking, wealth, and brand partnerships
BGMM Community: Didis
- Senior C-suite, directors, VPs, operators — one to three years from their first check
- Curated by industry, curated by market — we build the room to match the brand
- Transitioning into private banking and wealth advisory tiers
- 2,500+ newsletter subscribers, highly engaged on Instagram, podcast, and at live events
BGMM Community: Founders
- South Asian women founders raising Seed to Series A
- Vertical agnostic — we curate rooms by vertical and by city
- Repeat operators, second time founders, and category builders
- Buyers of B2B tools, financial services, fulfillment, legal, payroll
Small Business Owners
- 300+ South Asian woman owned small businesses across all verticals
- Beauty, wellness, food & beverage, fashion, professional services, and more
- Buyers of payments, banking, e-commerce, and marketing platforms
- The cultural taste makers driving what their communities buy next
Where we show up
Across our major cities, in Canada, the US & the UK.
The room, in real life
This is the ecosystem.
A snapshot from one night in New York — a Brown Girl Angels cultural fundraiser for SickKids. Angels, VCs, founders, operators, and the senior South Asian women who choose the brands they'll be loyal to for the next twenty years. This is who you're standing next to.
The numbers
Engagement that doesn't exist anywhere else.
Sponsoring BGA + BGMM means standing in front of an audience whose attention is already earned. Not paid for. Earned.
Partnership opportunities
Ways to be in the room.
From a single event activation to a full series annual partnership. Every opportunity is customizable, and category exclusivity is available across most placements.
- Category exclusivity + "Presented by" across BGA's full series
- Angel Investing 101 course title sponsor + co-branded resource
- Global Desi Dinner Series recognition + one co-curated dinner
- Select podcast episode integrations + VIP investor access
- Category exclusivity + Sr. Exec welcome remarks
- Logo across all print & digital event collateral
- Onsite activation area + branded assets
- 3× Instagram & LinkedIn collab posts, 6 complimentary tickets
- Logo placement + on-stage acknowledgement
- Gift bag sample placement
- 2× IG/LinkedIn collab + 4 complimentary tickets
- BGMM podcast 30-second spot
- Logo + name recognition
- 1× IG/LinkedIn collab post
- 2 complimentary tickets
- Newsletter highlight to the BGA community
Also available: podcast pre-roll, newsletter integration, gift bag inserts, and fully custom campaigns. Every opportunity is built around your brand's goals.
Past partners
Brands already in the room.
A few of the partners and venues who've supported BGA and BGMM gatherings to date:
Two ways to partner
Pick the room you want to be in.
Brands and organizations sponsoring the community at scale start here. Small and medium businesses sponsoring a single Desi Dinner or Chai & Chaat take the second door. Both forms land with our partnerships team, and we come back to you with a tailored proposal.
For brands & organizations
Sponsor the community at scale.
Annual partnership, multi-event series, podcast and newsletter integration, category exclusivity. For brands and organizations ready to show up across BGA and BGMM.
Annual and multi-event partnerships
For small & medium businesses
Sponsor a Desi Dinner or Chai & Chaat.
A single dinner table, a single city, a single moment with the community. Built for South Asian and women-led small businesses who want to put their product in the hands of our members — at the table.
For single-event collaborations
Prefer email? Reach our sponsorship team at [email protected].
Untapped capital. Highly loyal. In tune. Disposable income. Decision making power. Fastest growing. The audience your brand is currently missing — in Canada, the US, and the UK.
← Back to Brown Girls, Money Moves