Brown Girls, Money Moves.

S2 E6 · 11 Jun 2026

Evvy's Founder Started a Women's Health Company at 26 With No Medical Degree — and Built the World's First Vaginal Microbiome Database

Priyanka Jain, founder of Evvy, and Nisha Dua of BBG Ventures (one of the first funds to back women in 2014) dug into what it takes to build a company in a category that barely existed when you started — Priyanka launched Evvy at 26 with a machine learning background and a personal experience of going undiagnosed despite access to New York City's best doctors. Evvy has now built the world's first and largest vaginal microbiome database (100,000+ patients), launched Evvy AI — the first AI advisor for vaginal health — after discovering that 60% of women's health questions are incorrectly answered by existing LLMs, and got celebrity supporters from Reese Witherspoon to Amy Schumer through Equal Research Day, a holiday Priyanka invented. Nisha's thesis that lived experience creates competitive advantage in healthcare is exactly the through line that connects BBG's 2014 bet on women founders to Evvy's 2026 moment.

Three takeaways

• Priyanka's pitch unlock was leading with data, not mission: framing the problem as '30% of women have these conditions, misdiagnosed 50%+ of the time, with 30-50% of IVF failures predictable by vaginal microbiome' got investors in the room who would have flinched at a mission-led open.
• Evvy gets 200 million content views annually not through brand campaigns but through raw education — meeting women where they already are (TikTok, Reddit) with peer-reviewed science in an accessible, humorous tone that didn't exist in women's health five years ago.
• Only 1% of global biopharma spend goes to women's health, and only 3% of digital health funding, with 65% of that 3% still going to pregnancy and fertility — Priyanka called out that Equal Research Day exists specifically because this math will never add up on its own.